How to maximise the full potential of the technological transition needed to reduce the UK’s energy demand

Aerial view of large wind turbines on a rural hillside in Wales
Picture by whitcomberd on Adobe Stock
Blog 13 January, 2026

Managing energy demand is a crucial ingredient in meeting the UK’s climate goals. Our evidence suggests that the UK could reduce its total energy demand by around 50% by 2050 through a combination of technological innovation and wider social change, while also improving quality of life for citizens (Barrett et al., 2022). Technological change is central to delivering this transition. Around 60% of the reductions required would come from replacing existing technologies in areas such as home heating, transport, and industrial processes. Most of this involves a large-scale shift towards electrifying heat and mobility.

This conclusion is reinforced by the Climate Change Committee’s analysis for the 7th Carbon Budget, which finds that ambitious, indeed, maximum levels of technology uptake will be required to reach the UK’s climate ambitions (CCC, 2025). The message is clear: we must accelerate the replacement of gas boilers and fossil-fuel vehicles with heat pumps and electric vehicles, alongside cleaner processes across industry.

However, past experience shows that achieving this scale of technological transition is not simply a matter of making the technologies available. It is also crucial to consider public engagement and support for the transition. Evidence shows consistently high levels of concern about climate change, and willingness to make changes, including changing behaviour, investing in new technologies, or supporting policy or infrastructure change (Climate Citizens, (2024). But this support is conditional. Understanding the conditions under which people are willing and able to adopt new technologies and approaches is therefore essential, not peripheral, to delivering the transition.

This is where public engagement adds real value. It ensures that technological pathways are not designed in a vacuum, but are shaped by the lived experience, priorities, and practical realities of the people who will ultimately use them.

What EDRC has done?

The Futures theme of the Energy Demand Research Centre has taken this challenge seriously by convening a citizens’ panel to explore the conditions under which people would accept new low energy demand technologies. Citizens’ panels are a deliberative approach to engagement. The panel consists of 40 people, selected to be broadly reflective of the UK population. Following expert input, they are guided through a series of conversations by professional facilitators, enabling them to draw conclusions informed by high quality evidence and their diverse values, views, and lived experience.

Bringing representative groups of people together to deliberate on complex issues can demonstrate what citizens want and are willing to accept, when properly informed and with space to discuss the issues with people with different backgrounds and perspectives. They have the potential to overcome the increasing polarisation of public and political debate, steering away from simplistic headlines towards thoughtful consideration of difficult trade-offs. Going significantly beyond what surveys or questionnaires alone can offer, these deep insights give policymakers a more nuanced understanding of what genuinely influences the pace and success of technology roll-out.

What did the panel say about key technologies?

Overall, the majority of panel members were willing both to adopt new technologies, and to change the ways existing technologies were used. However, conditionality is crucial for both rate and overall take-up of options, with the real value of the panel’s discussions lying in the detail behind the headlines.

Clear, consistent and sustained government leadership was seen as central, with major changes flagged well in advance so that the public and businesses can plan and prepare. For example, only 28.5% of members actively supported a phase out of gas boilers within 5 years under current conditions, rising to 59% with their conditions in place (revolving around information and advice, reliability and consumer protection, availability of approved engineers, costs, and future-proofing), and a phase out in 10 years, with less than 10% opposed.

Policy choices need to reflect the needs of diverse lives and people, recognising that a one-size-fits-all approach is not appropriate. For example, panel members placed a much stronger focus on improving public transport and reducing individual car use and ownership in larger settlements, and on improving EV infrastructure in smaller ones – although some forms of car sharing and demand-responsive transport were also favoured for smaller settlements. And while there was strong support for halting or reversing the trend of ever-increasing car size (e.g. through limits on manufacturers and higher taxes for larger cars), there was also a recognition that this should not impact unfairly on those with a genuine need for larger cars (e.g. tax exemptions for people with disabilities or larger families).

Members agreed that new regulations should be more focused on changing the behaviour of producers and retailers, rather than consumers directly – for example there was strong support for regulation that would ensure that electrical appliances and devices were built to last, ‘componentised’ so that if one part fails it could be swapped out, and that repair would be easier and cheaper. But they were also keen to change their own relationship to products, such as hiring or sharing infrequently used products, clothes, devices and tools through ‘libraries of things’.

There was strong resistance to relying on unproven technologies such as engineered greenhouse gas removals until there is better evidence for their capacity to be deployed affordably at scale, with much greater support for reaching net zero by reducing energy demand through combined technological and lifestyle changes and accelerating clean electrification. But this was coupled with a recognition that investment should be made in R&D and that this could lead to economic benefits in the long run (e.g. any increases in airline ticket prices should be ploughed back into developing cleaner aviation solutions).

Individual freedom of choice was seen as important but needs to be supported by vastly improved public information – for example members wanted to be able to choose how to reduce energy demand from heating their homes but felt that even for heat pumps and insulation there was (at the time of discussion) no reliable source of information or advice about options, installers or future implications.

Overall, members felt strongly that the burdens and benefits of the transition must be fairly distributed, with vulnerable groups protected and less affluent people able to access low energy technologies, and that policy choices including subsidies and taxation should reflect this.

With the key findings that one size does not fit for everyone, the Futures Theme directly responded to this with additional panel session on understanding what “Rural Low Energy Futures” look like and how they may differ from other parts of the country. A flexible fund project under the Futures theme has been exploring the panel’s views on how low energy household and transport technologies can work in rural settings. Analysis of data from all citizens’ panel sessions on particular sectors (food, transport, home heating, goods) as well as a new workshop with rural members of the panel have provided insights into adapting low energy technologies and practices for rural contexts.

There is a clear need to ensure ‘rural-proofing’ of low energy technologies using citizen insights. A key challenge raised by the panel was how low energy technologies and practices could work in all locations, not just the urban settings typically imagined in visions of low energy futures. For instance, discussion of car clubs attracted a lot of critique around how this would translate to a rural setting. This raised a debate about how place-specific many of the low energy technologies and practices discussed with the panel were.

Whilst rural places can pose unique challenges for decarbonisation due to low population density, housing stock diversity, and larger distances for everyday travel, there are also many opportunities. For instance, shifting from expensive off-grid oil heating to heat pumps can provide both improved thermal comfort and reduced energy bills. Indeed, evidence suggests that rural areas are leading the way on heat pump installation (Sissons, 2023).

Key insights include a favourable perception of shared mobility options like on-demand buses, to increase the efficiency of fixed line bus services, potentially combined with a greater focus on EVs and community car clubs in rural places. Similarly, ensuring local services were available for the maintenance and repair of home heating systems (both conventional and for newer technologies like heat pumps) was critical.

How is this evidence being used?

We have already established clear lines of communication with policy teams across the Department for Energy Security and Net Zero (DESNZ) and the Department for Environment, Food and Rural Affairs (Defra). The panel’s findings have directly informed DESNZ’s Public Participation Strategy and Independent Review of Greenhouse Gas Removals, and we are collaborating with the central modelling team to integrate evidence from public engagement into future technology scenarios. We have also presented to several government taskforces and committees, including preparing analysis for the new Circular Economy Taskforce on citizen perspectives regarding vehicle size and future efficiency.

We have a longstanding partnership with the Climate Change Committee (CCC), having advised them in establishing a Citizens’ Panel which provided evidence for their Seventh Carbon Budget report, and the Chair and Chief Executive of the CCC have repeatedly stressed how useful this approach is in ensuring their evidence is informed by good social intelligence. Beyond government, we are maximising the impact of the panel’s work by connecting it with key research and infrastructure initiatives. This includes working with the UKERC project on energy network infrastructure, helping organisations such as National Grid develop more meaningful approaches to consultation and linking with the Production and Consumption Transformations Centre, which supports multiple DESNZ policy teams. As a result, the panel’s insights are feeding directly into strategies such as the Industrial Decarbonisation Strategy, the Circular Economy Strategy, and many others.

Most of the impact is yet to come. The final panel happens in February where they will be drawing together their vision for the UK. This will be the most detailed “Citizen led low energy future” to date and with the existing pathways to policy well established, will feed directly into key policy making processes.

References

Barrett, J., Pye, S., Betts-Davies, S. et al. Energy demand reduction options for meeting national zero-emission targets in the United Kingdom. Nat Energy 7, 726–735 (2022). https://doi.org/10.1038/s41560-022-01057-y

Climate Change Committee, 2025. Seventh Carbon Budget. https://www.theccc.org.uk/publication/the-seventh-carbon-budget/

Sissons A., 2023. Do heat pumps work in rural areas? Nesta. https://www.nesta.org.uk/blog/do-heat-pumps-work-in-rural-areas/

Climate Citizens, 2024. Getting to net zero: priorities for public engagement in climate policy. https://climatecitizens.org.uk/wp-content/uploads/2024/11/Getting-to-Net-Zero_Priorities-for-public-engagement-in-climate-policy_Nov_2024.pdf

EDRC logo
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.